According to Wikipedia, the word “Ideation” is defined as: “Idea generation – the process of creating new ideas, normally for new products.”

Some of my most successful ideas have resulted in the regeneration of old or current products. Either by finding new applications, licensing opportunities, new market segments or by combining with other products to create a whole new product with highly marketable features and benefits.

Ideas are wonderful things. Sometimes the best idea is a old idea in a new package. Thousands of years ago, Solomon said, “What has been will be again, what has been done will be done again; there is nothing new under the sun.” Ecclesiastes 1:9 (NIV)

After many a successful “Ideation” session, client’s and colleagues have commented, “That is so obvious, why didn’t I think of that?”

Take a look at your problem through my eyes. We just might see a whole new solution.

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